2019 Annual Session speaker Joy Gendusa plans to present an interactive lecture, “YOUR Marketing Report Card: Real AAO Member Campaigns Evaluated Live.” Members are invited to submit marketing campaign materials developed for your practice for critique during the lecture. The lecture will focus on examining some of the reasons why marketing materials may – or may not – always produce the desired results. Ms. Gendusa will speak on Monday, May 6 at 2:10 pm as part of the Collaborative Concepts for Doctors and Team series (Business of Orthodontics LIVE!).
Anyone wishing to participate in the materials review should submit examples of up to six of your recent marketing efforts. Examples can be digital or hard copy. Submissions may include but are not limited to: website links/screenshots, direct mail pieces, newsletters, referral programs, Facebook ads, commercials, radio ads, any email promotion, billboard photos, etc. Screenshots will be accepted and should be good quality. Digital materials should be emailed to [email protected]. Mailed submissions should be sent to: PostcardMania Attn: Jessica Lalau 2145 Sunnydale Blvd Clearwater, FL 33765
